Thursday, 30 August 2012

USA Rugby's Recruitment Video

More and more countries, particularly those from non-traditional Rugby backgrounds - have begun mobilising for the debut of Rugby Sevens at the Olympic Games in Rio in 2016. One of the most active has been the USA which has launched a fantastic Video to inspire the next generation of Olympians for USA Rugby. As the video shows, despite popular belief, the USA has a very rich Rugby Heritage. This promotion comes hot on the heels of their highly successful Rookie Rugby Program which in 2011 won the IRB Development award and has seen Rugby become the 3rd fastest growing sport in the USA. Take a look at USA Rugby's excellent video here:
What makes this strategy even more unique - and effective - is the benchmarking exercise that USA Rugby have added. For anyone inspired enough by the video to 'become an eagle' there is a simple test they can do that compares their basic level fitness test results with those of the National team. Check it out here by clicking on the 'Skip Ahead' tab underneath the video.

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